Union Square Park turned into a sea of mostly white pillows for the International Pillow Fight Day. This is an annual event in many cities around the world as part of a non-commercial public event conceived by NEWMINDSPACE and URBAN PLAYGROUND MOVEMENT. One of the goals is to make these unique events in public spaces become part of a popular culture, in an effort to replace passive, non-social, branded consumption experiences. Newmindspace is interactive public art, creative cultural interventions and urban bliss dissemination based in New York and Toronto. Most of the photos were captured from Filene's Basement.
Related : Video 2010 Pillow Fight
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